The Snowball Method: Engineering Exam Success from Test-Day Trauma with Dr. Erica Ligons – Episode 441

Success on the EPPP requires a structured "Snowball" effect rather than luck. By layering information and building community, you transform a debilitating and isolating process into a manageable path to licensure. In this episode, Peter Finger sits down with Dr. Erica Ligons. Erica is a licensed clinical psychologist, founder of Crush That Exam, and owner of Vilago Psychology. After overcoming her own ADHD, severe test anxiety, and a history of struggling with standardized exams, she passed the psychology licensing exam with a score far above the requirement and began helping others do the same. She launched her coaching work in 2019 to bring equity, structure, and confidence to overwhelmed test takers. Using her signature Snowball Study Method, Dr. Ligons helps students and professionals master content, calm anxiety, and truly crush their exams. I am excited to have Erica with me today to break down how test anxiety impacts performance, why traditional studying often fails anxious learners, and how coaching and mindset shifts help people study smarter and rebuild their confidence.

The Ethics of Growth: Helping Therapists Navigate the Google Ads Minefield with John Sanders – Episode 440

Stop relying on the dreaded service page. A generic list of specialties is not a marketing strategy; it is a deterrent. If you want a potential client to trust you with their deepest secrets, you must provide a page that actually speaks their language. In this episode, Peter Fenger sits down with John Sanders, the founder and CEO of RevKey. John leads a specialized digital advertising agency that helps mental health professionals grow their practices through ethical, data-driven Google Ads. Since launching RevKey as a solo operation in 2018, he has built a dedicated team of ten focused on delivering measurable results rather than marketing fluff. John is a trusted voice at leading industry conferences and podcasts, known for helping therapists navigate HIPAA sensitive environments and avoid the common traps of wasted ad spend. Today, we explore his unique approach to practice growth, covering everything from effective website strategies and essential metrics to the latest trends in the mental health space.

Sticky Labels: The Rise of the Diagnostic Age with Dr. Alastair Santhouse– Episode 439

A diagnostic label should be a flashlight that helps you find your way, not a cage that defines who you are allowed to be. In this episode, Sharlee Dixon sits down with Dr. Alastair Santhouse, a consultant neuropsychiatrist at London’s Maudsley Hospital with nearly 30 years of clinical and leadership experience. From treating complex physical-mental health intersections to serving at the Royal College of Psychiatrists, Dr. Santhouse has spent his career at the front lines of human distress. He is the author of “Head First” (2021) and his timely new work, “No More Normal: Mental Health in an Age of Over-Diagnosis” (2025). Together, we explore the modern "diagnostic creep" and the risks of over-medicalizing the natural spectrum of human experience. Dr. Santhouse offers a vital perspective on how psychiatry can pivot to better serve those with severe illness while restoring personal agency and a healthier societal understanding of what it means to be "normal."