Matt is a data-driven, results-oriented marketer with 17 years of experience in direct-to-consumer marketing and website optimization. He spent time in the music and video game industries, before joining Kaplan Test Prep in 2014 as part of a newly formed Conversion Team. He occupied several roles across his 6 years at Kaplan before being promoted to Senior Director of Media and Optimization in 2017. As VP of Marketing for Triad he and his team has worked to improve eCommerce performance across all B2C brands while also launching and growing the Triad Community. Under his leadership the marketing team has been able to efficiently expand their marketing efforts and grow web bookings consistently. He was promoted to CMO in August of 2022. He lives in the New York City suburbs with his wife and daughter.