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If 87% of profits come from 5% of gamblers, the game isn’t fair. It’s engineered. In this episode of BHT Bytes, hosts Sharlee Dixon and Peter Fenger take a compelling look at the rapid rise of sports betting and how it’s transforming our culture. Everywhere we turn, our phones, TVs, social feeds, even college campuses, gambling has become woven into the sports experience. But beneath the excitement and big-win promises lies a growing set of consequences that few are talking about. Sharlee and Peter trace how the 2018 repeal of PASPA opened the door to a multibillion-dollar industry powered by polished ads, real-time data, and instant-access betting apps. They discuss the psychological hooks, VIP tactics, and predatory strategies that keep people wagering, even when it’s no longer fun. With addiction rates climbing, athletes facing new risks, and young people being pulled into betting earlier than ever, this episode asks an urgent question: What happens when an entire generation grows up seeing gambling as just part of the game? This is a grounded, eye-opening conversation about the line between entertainment and harm, and why recognizing the darker side of sports betting has never been more important.